| "The beverage is a good alternative for those who wish more than just a flavored alcoholic beverage or an energy drink. Trance ensures a feeling of euphoria for around 1,5 h.
Trance will be rolled out in two variants: non-alcoholic and 7% ABV alcoholic. Based on natural ingredients it also includes damiana that is widely used in homeopathy. The beverage has a unique herb flavor, there’s no other beverage on the Russian market with the flavor equivalent to Trance. Exclusive rights for production of Trance belong to the UK company IBB Ltd. With forming the new beverage category Trance has the opportunity to hold the leading position within it. Trance is a revolutionary new product. |
Marketing director of the Happyland Company comments on the product: “Although beverages with similar ingredients exist in the Netherlands and other European countries they do not offer the euphoric effect that is achieved but the unique formulation. Trance is an all natural beverage made of harmless components.”
The brand is manufactured to respond to the interests of the 20-30 year old innovators, both men and women, with high income that they are ready to spend to get a new experience.
Alcoversion of Trance comes in 275ml bottle and 330ml can, while non-alcoholic is produced in slim 296ml can to help it stand out of the crowd on the market shelf. No other beverage is produced in 296ml slim can in Russia.
Original design is achieved by the image belonging to a well-known visionary artist Alex Grey with whom IBB Ltd signed an official agreement.
Trance will appear in major cities such as Moscow and S. Petersburg for the price of 35-37 rubles for the non-alcoholic version and 60 rubles for alcoversion.
The brand will receive support in the form of: TV adverts (will be aired in autumn), promo in Horeca, sponsorship of the major entertainment events in Moscow and S. Petersburg."
--- http://www.happyland-drink.ru/